WE MOVE.
WE GROOVE.
Music, wellness and sunsets at Lumi Beach.
LUMI Beach Residency
WHAT’S NEXT.
Every weekend, Oct–Jun
Umm Al Quwain, UAE
Music and wellness by the water.
YOUR WEEKEND, YOUR WAY
ONE PASS.
SIX WORLDS.
Music & Entertainment
Local and international acts, noon to 11pm Saturdays and noon to 8pm Sundays. The timetable drops weekly.
Starts on Oct 31Camper’s Paradise
Pitch a tent or bring the camper. Fall asleep to the waves and wake up on the beach.
Sports and Dance
Beach sports, dance sessions and plenty of ways to get moving between sets.
Wellness & Recovery
Breathwork, cold plunge and recovery with our partner Longevity.
Family & Kids
Built for all ages. The little ones have their own space.
Pet-Friendly
Dogs welcome. Water bowls ready.
THE IDEA
A WEEKEND,
NOT JUST
A PARTY.
SUNKSSD started with a simple idea: the best weekends don’t make you choose. Dance in the afternoon, plunge at sunset, camp overnight, and bring the kids and the dog. One pass gets you all of it.
Every weekend from October to June at Lumi Beach, and wherever the music takes us after that.
SAME ENERGY. DIFFERENT COORDINATES.
WE TRAVEL.
When the UAE gets hot, SUNKSSD goes on tour.
We’ve partnered with festivals and destinations we love.
BALIESCAPE.
UAQ Dubai Lebanon Puglia Bali & more to come
A FEW GOOD MEMORIES
REWIND.
Missed it? Here’s how it went.
OUR KIND OF PEOPLE
IN GOOD COMPANY.
lets live · led by Ramy Naouss
Movement and mindset sessions on the sand.
Our recovery zone:
cold plunge, reset, repeat.
The Green Room
Our exclusive international booking agency.
THE FACES BEHIND THE WEEKENDS
MEET THE TEAM.
The people who make every weekend happen.
Julian Trad
Founder & Managing Partner
a.k.a. “The Trax Machine”
Julian Trad is an entrepreneur, DJ, and creative mind with a passion for music and brand building. As Founder of SUNKSSD, he shapes its vision, partnerships, and creative direction while bringing his sound to the decks as Julian Trax. Beyond SUNKSSD, he is also the Founder & CEO of TradeMania, a platform combining gaming, financial markets, and AI.
Jad Aramouni
Co-founder & COO
a.k.a. “The Landlord”
Jad Aramouni is a hospitality entrepreneur with extensive experience in lifestyle and entertainment. As Co-founder & COO of SUNKSSD, he brings his expertise in creating distinctive destinations and memorable guest experiences. His portfolio includes UAQ Beach Hotel, Lumi Beach, The Lebanese Restaurant UAQ, and Lighthouse, reflecting his passion for hospitality, atmosphere, and meaningful connections.
Lara Kays
Head of Projects & Operations
a.k.a. “The Queen That Doesn't Need a King”
Lara Kays is an events and festival management professional with two decades of experience, including Afterlife Beirut and Sandbox Festival in Egypt. As Head of Projects & Operations at SUNKSSD, she oversees production, logistics, and operations, bringing structure to every weekend while helping build a unique space for music, culture, and community in the UAE.
Rooney Nasr
Music Director
a.k.a. “The Old Gen Z”
Rooney Nasr is a DJ, producer, and music curator with a deep connection to electronic music and its evolving culture. As Music Director of SUNKSSD, he leads the musical direction and curation, shaping the event’s sonic identity through carefully selected artists, sounds, and experiences.
Ramy Naouss
Wellness Director
a.k.a. “The World Records Guy”
Ramy Naouss is the founder of Let’s Live, bringing movement, mindset, and wellness into the SUNKSSD experience. As Wellness Director, he curates sessions designed to help the community reconnect, recharge, and move with intention. His sessions usually take place on Sundays at 11 AM, adding a mindful dimension to every weekend.
Christelle Helou
Operations Coordinator
a.k.a. “The One Behind the Scenes”
Think of Christelle as the person connecting the dots behind SUNKSSD. As Operations Coordinator, she brings together the people, plans, and daily details that keep everything running smoothly. With a passion for teamwork and organization, she helps turn ideas into reality while contributing to the welcoming, community-driven spirit that makes SUNKSSD feel like home.
Jad Mouawad
Social Media Manager
a.k.a. “The Fresh Eye”
Jad Mouawad is a social media and marketing creative with a passion for music, culture, and digital storytelling. As Social Media Manager of SUNKSSD, he shapes the brand’s online presence through content, strategy, and community engagement, bringing the SUNKSSD energy beyond the beach.
Alex Limneos
Technical Director
a.k.a. “M3allem Alex”
Alex Limneos is a technical production director with over 15 years of experience in entertainment, DJing, and sound engineering. Having worked on productions featuring Stephan Bodzin, Peggy Gou, and HVOB, he now leads SUNKSSD’s sound and lighting systems as Technical Director, combining technical expertise with a deep understanding of music and atmosphere.
NO NEED TO RUSH HOME
STAY THE NIGHT.
Make it a full weekend. Book a room at Umm Al Quwain Beach Hotel, or camp on the beach.